1. About Rasa
   • Founded: 2016
   • Mission: to empower the world’s largest brands to interpret people’s needs with open and extensible conversational AI
   • Number of Employees: 100
   • Funding: Series C | $70.6M | Andreessen Horowitz, Accel, Basis Set Ventures, PayPal, and others.
   • Enterprise clients, including Swisscom, Providence, AutoDesk, Vanguard, KBC and Blue Cross, Blue Shield, and two of the Top 5 Banks in the world

• Why Rasa?
  • Enterprise Growth: We have a unique approach to the use of language models in conversational customer experiences. In 2023, Rasa introduced the Rasa Platform. Combining pro-code and no-code options, our platform allows cross-team collaboration for smarter and faster AI assistant building to significantly accelerate time-to-value. The engine of our platform is CALM - Conversational AI with Language Models. Our unique approach transparently leverages an LLM-native dialogue engine that makes Rasa a reliable and innovative partner for enterprises seeking to significantly enhance their customer interactions with seamless conversational experiences.
  • Secure & Built to Scale: Rasa is trusted by companies in highly-regulated industries such as healthcare and banking because of their ability to uphold privacy standards and deploy on-prem or on your own private cloud. Rasa is also built to scale with multi-channel customer experience, high-performance architecture, and reusable infrastructure.
  • Huge Market Potential: The global chatbot market was valued at $4.7 billion in 2022 and is projected to reach $15.5 billion by 2028. Specifically, the market for generative AI in chatbots is also growing rapidly. It is expected to reach $1.7 billion by 2033, up from $151 million in 2023
  • World-Class Investors: We’ve raised $70.6M to date, the most recent being a $30m Series C led by PayPal and Stepstone. Some of our earlier investors include Accel, Andreessen Horowitz, Basis Set Ventures, and others.
    • More from PayPal
    • And Stepstone
• Why do you need to hire for this role?
  • We're at an inflection point. To hit our growth targets, we need a new kind of marketer—someone who can orchestrate across the full marketing mix, not just own a single channel. This role will combine strategic thinking with hands-on execution, using AI and modern tools to move fast and punch above their weight. We've got strong foundations in content and events—now we need someone who can connect the dots, run high-impact campaigns, and turn marketing into a measurable growth engine.
• What’s the achievement metric for this team?
  • 251 SS2 Opportunities (2026) - these are opportunities that meet our ICP
  • $24.5M Qualified Opportunities
• Who’s Rasa’s Ideal Client Persona (ICP)?
  • Global 2000 companies, in regulated sectors with a large volume of conversations
  • Example clients: Providence Health, BNP Paribas Fortis, Orange, Deutsche Telekom, Two of the Top 5 Banks in the world
• Targeted Verticals with active Logos
  • Financial Services
  • Telecommunications
  • Healthcare and Insurance
  • Government
  • Travel & Transport
  • Utilities
  • Retail
• Top challenges Buyer personas face?
  • Customer service automation use case
  • Facing troubles integrating to complex environments, struggling with NPS and containment rate
  • Need an extensible and customizable platform
• Who are our competitors?
  • Rasa is in the middle of 2 group of competitors - DYI solutions with LLMs and out-of-the box players such as Kore.ai, DialogueFlow, IBM Watson, Microsoft Copilot
• Where/how do we find our leads?
  • Inbound and community, then we have BDRs helping with outbound
  • Account Executives are expected to build their own pipelines in parallel to BDR work
• Marketing for Rasa:
  • We have 1 Senior Director of Marketing with 3 team members (1 Digital Marketing, 1 Content Writer and 1 Events Manager).
    • We have a big presence on events in EMEA and NAMER Nine in-person events in H1/2026
  • We have one Developer Relations Engineer to foster our developer community
  • We also have 1x Director of Partnerships, 1x Partner Manager for EMEA
  • Our CTO does a lot of Thought Leadership Marketing (example from Forbes) and we have Developer Relations to nurture our developer community.
    • Our open source community is a big distribution channel with big brand awareness for conversational AI.
• What are the timeline expectations for you to make this hire?
  • We are ready to hire this role ASAP, as soon as we find the right candidate.

• Rasa points of contact:

Interview Processes: All meetings via Zoom