- About Rasa
- Founded: 2016
- Mission: to empower the world’s largest brands to interpret people’s needs with open and extensible conversational AI
- Number of Employees: 100
- Funding: Series C | $70.6M | Andreessen Horowitz, Accel, Basis Set Ventures, PayPal, and others.
- Enterprise clients, including Swisscom, Providence, AutoDesk, Vanguard, KBC and Blue Cross, Blue Shield, and two of the Top 5 Banks in the world
- Why Rasa?
- Enterprise Growth: We have a unique approach to the use of language models in conversational customer experiences. In 2023, Rasa introduced the Rasa Platform. Combining pro-code and no-code options, our platform allows cross-team collaboration for smarter and faster AI assistant building to significantly accelerate time-to-value. The engine of our platform is CALM - Conversational AI with Language Models.
Our unique approach transparently leverages an LLM-native dialogue engine that makes Rasa a reliable and innovative partner for enterprises seeking to significantly enhance their customer interactions with seamless conversational experiences.
- Secure & Built to Scale: Rasa is trusted by companies in highly-regulated industries such as healthcare and banking because of their ability to uphold privacy standards and deploy on-prem or on your own private cloud. Rasa is also built to scale with multi-channel customer experience, high-performance architecture, and reusable infrastructure.
- Huge Market Potential: The global chatbot market was valued at $4.7 billion in 2022 and is projected to reach $15.5 billion by 2028. Specifically, the market for generative AI in chatbots is also growing rapidly. It is expected to reach $1.7 billion by 2033, up from $151 million in 2023
- World-Class Investors: We’ve raised $70.6M to date, the most recent being a $30m Series C led by PayPal and Stepstone. Some of our earlier investors include Accel, Andreessen Horowitz, Basis Set Ventures, and others.
- Why do you need to hire for this role?
- We're at an inflection point. As we scale our commercial efforts, the way we tell our story matters more than ever. We need someone who can define and own the narrative framework that connects our product, our mission, and our customers' real-world outcomes into a cohesive story. This person will build the systems and processes to produce high-impact content at scale, using AI and modern tools to move fast without sacrificing quality. We have strong foundations in place. Now we need a strategic storyteller who can connect the dots across teams, channels, and market moments, and turn our narrative into a measurable growth engine.
- What’s the achievement metric for this team?
- 251 SS2 Opportunities (2026) - these are opportunities that meet our ICP
- $24.5M Qualified Opportunities
- Who’s Rasa’s Ideal Client Persona (ICP)?
- Global 2000 companies, in regulated sectors with a large volume of conversations
- Example clients: Providence Health, BNP Paribas Fortis, Orange, Deutsche Telekom, Two of the Top 5 Banks in the world
- Targeted Verticals with active Logos
- Financial Services
- Telecommunications
- Healthcare and Insurance
- Government
- Grocery Retailers
- Top challenges Buyer personas face?
- Customer service automation use case
- Facing troubles integrating to complex environments, struggling with NPS and containment rate
- Need an extensible and customizable platform
- Who are our competitors?
- Rasa is in the middle of 2 group of competitors - DYI solutions with LLMs and out-of-the box players such as Kore.ai, DialogueFlow, IBM Watson, Microsoft Copilot
- Where/how do we find our leads?
- Inbound
- Marketing Led Outbound
- BDR Outbound
- Account Executives are expected to build their own pipelines in parallel to BDR work
- Marketing for Rasa:
- We have 1 Sr. Director of Marketing with 3 team members (1 Gen Growth Marketing Manager, 1 Senior Content Strategist (this hire), GTM and 1 Events Manager).
- We have a big presence at events in EMEA and NAMER Nine in-person events in H1/2026
- We have one Developer Relations Engineer to foster our developer community
- We also have 1x Director of Partnerships, 1x Partner Manager for EMEA
- Our CTO does a lot of Thought Leadership Marketing (example from Forbes) and we have Developer Relations to nurture our developer community.
- Our open source community is a big distribution channel with big brand awareness for conversational AI.
- Maria’s, Director of Marketing, Management Style:
- My management style is results-driven and relationship-oriented. I set high standards and expect punctuality, attention to detail, and follow-through, but I balance that with genuine warmth, empathy, and a strong emphasis on trust.
- I lead by staying organized and efficient, holding my team accountable while also holding myself to the same standards. I'm not afraid to be direct with feedback, but I always frame it as a partnership rather than criticism.
- I'm drawn to people who are dedicated and bring a rich determination to their work, those who don't just flag problems but find solutions, who hold themselves to high standards, and who take pride in delivering quality.
- I celebrate wins enthusiastically but quickly shift my focus to what's next, reflecting my continuous improvement mindset. At my core, I value reliability and productivity, and I build loyalty by giving people the benefit of the doubt upfront while expecting them to earn and maintain my trust through consistent delivery.
- What are the timeline expectations for you to make this hire?
- We are ready to hire this role ASAP, as soon as we find the right candidate.
Interview Processes: All meetings via Zoom